RESUME
SUMMARY
Writer, Creative Strategist, and Social Media Manager with 14 years of experience building editorial brands through storytelling, content strategy, and social media. Helped start @ComplexSneakers Instagram, grew the Nice Kicks community from 1.1M to 2.9M+ followers, and launched the social presence for Shoe Palace’s @ShopNiceKicks. Produced editorial content, social campaigns, interviews, photography, and event coverage featuring athletes, artists, designers, and leading global brands. Experienced in editorial strategy, copywriting, storytelling, audience engagement, photography, and real-time digital publishing.
SKILLS
Social Media Management • Social Media Strategy • Editorial Strategy • Content Strategy • Copywriting • Editorial Writing • Brand Storytelling • Community Management • Audience Growth & Engagement • Campaign Development • Event Coverage • Interviews & Feature Writing • Photography • Visual Storytelling • Influencer Marketing • Real-Time Publishing • Analytics & Content Optimization • Photoshop • Lightroom • Canva • CapCut • Figma • Sprout Social • Hootsuite • Later • Buffer • Airtable • Asana • Trello • Slack • Squarespace • Google Docs • Social Blade • Bitly • Dropbox • ImageOptim
PROFESSIONAL EXPERIENCE
FORTY-ONE MAGAZINE
Social Media Manager
• Grew Instagram from 25K to 34K followers by implementing a strategy centered on consistent publishing, community engagement, and audience-first storytelling.
• Transformed the brand’s social presence by replacing a corporate approach with a more authentic, conversational voice and cohesive visual identity.
• Directed day-to-day social strategy by managing content planning, publishing schedules, captions, graphics, Instagram Stories, and community engagement across platforms.
• Developed recurring content series, posting workflows, and brand standards that improved consistency and strengthened the overall social experience.
• Led social strategy for brand and club partnerships by executing launch campaigns, managing embargoed content, and supporting domestic and international soccer initiatives.
• Collaborated closely with executive leadership on brand direction, marketing strategy, and partnership presentations while serving as the company’s primary social media lead.
NICE KICKS
Social Media Manager
• Grew Instagram by 102K followers through strategic content planning, audience engagement, and culturally relevant storytelling.
• Produced end-to-end coverage of sneaker launches, product releases, and major industry events through reporting, photography, interviews, writing, real-time publishing, and live social media coverage.
• Developed distinctive visual storytelling for brand activations by creating custom photography styles and color treatments inspired by each event’s creative direction and location.
• Led social coverage for Nike, Jordan Brand, adidas, New Balance, Reebok, K-Swiss, MLB All-Star Weekend, and other major brand and cultural events while managing content from concept through publication.
• Represented Nice Kicks at exclusive industry events, producing behind-the-scenes access and original content featuring professional athletes, designers, musicians, and brand leaders.
• Served as the team’s primary social media specialist, managing copywriting, photography, video, editing, Instagram Stories, Twitter, community management, and real-time storytelling across platforms.
SHOE PALACE, NICE KICKS (RETAIL)
Social Media Manager
• Launched and led the social media presence for Shop Nice Kicks following Shoe Palace’s acquisition of the Nice Kicks retail stores, growing Instagram by 36K followers through strategic content and community engagement.
• Directed the complete social media strategy, including content planning, photography, copywriting, campaigns, community management, influencer outreach, and real-time event coverage.
• Planned and executed social campaigns for major product launches and brand activations with Nike, adidas, New Balance, Puma, Pharrell Williams, James Harden, Mr. Cartoon, and other leading brands and cultural figures.
• Produced original visual storytelling by photographing products throughout Los Angeles, documenting retail events, and creating promotional content that connected brands with sneaker enthusiasts.
• Designed six Nice Kicks × New Era fitted hats inspired by Los Angeles sports culture, collaborating through the production process from concept to retail release; all six designs sold out.
• Collaborated with marketing leadership on retail strategy, store launches, event planning, and nationwide campaigns while traveling to Los Angeles, San Francisco, and Austin locations to support brand initiatives.
NICE KICKS
Director of Community
• Grew the Nice Kicks community from 1.1M to 2.9M+ followers through audience-focused content strategy, editorial storytelling, and community engagement.
• Transformed the brand’s social presence from a corporate voice into a more authentic, community-driven experience through conversational storytelling and event-focused content.
• Directed the brand’s social editorial strategy by shaping content selection, publishing priorities, brand voice, copy, and audience engagement across digital platforms.
• Produced end-to-end coverage of sneaker launches, product releases, and major industry events through reporting, photography, interviews, writing, real-time publishing, and live social media coverage.
• Developed distinctive visual storytelling for major brand activations by creating custom photography styles and color treatments that reflected each event’s creative direction.
• Built scalable social workflows, content formats, and brand relationships that strengthened collaboration across editorial, social, and event coverage.
KICKS ON FIRE
Writer & Facebook Manager
• Wrote fast-turnaround news coverage of sneaker releases, product launches, and industry developments while consistently meeting daily publishing deadlines.
• Produced 5–10 daily articles covering breaking sneaker news, launch announcements, and cultural updates for one of the industry’s leading digital publications.
• Managed the brand’s Facebook presence by writing social copy, sourcing and editing imagery, publishing content, and supporting audience engagement.
• Covered sneaker culture through editorial writing, digital publishing, and interviews, including Lakers legend James Worthy for the re-release of his signature Converse sneaker.
• Leveraged relationships within the Los Angeles sneaker community to support editorial coverage and strengthen industry connections.
COMPLEX MEDIA
Contributing Writer & Social Media Manager
• Helped start @ComplexSneakers, managing the account’s day-to-day strategy, copywriting, publishing, graphics, scheduling, and community engagement during its formative growth.
• Wrote 190+ editorial stories covering sneakers, sports, culture, and industry trends while consistently delivering breaking news and feature content under deadline.
• Created recurring editorial series covering nightly NBA and NCAA footwear, weekly Instagram sneaker highlights, collector spotlights, and interviews with athletes, designers, and members of the sneaker community.
• Covered product launches and brand events for Nike, Jordan Brand, and other industry leaders through reporting, interviews, photography, and social media coverage.
• Designed a limited-edition adidas Samba for a global miadidas campaign, creating the concept from the ground up before its release on adidas.com through the miadidas platform.
• Served as a versatile editorial contributor by writing, managing social media, developing content ideas, and supporting special projects across the Complex Sneakers team.
MODERN NOTORIETY
Writer
• Wrote daily editorial coverage of sneaker releases, product launches, and industry news while consistently meeting fast-paced publishing deadlines.
• Produced digital content by writing articles, editing photography, creating graphics, and supporting website and social media updates.
• Built foundational experience in editorial writing, visual content creation, and digital publishing while collaborating with editors and brand partners.
• Attended the global launch of the Nike MAG, covering one of the most significant product releases in sneaker history alongside industry leaders and media.
• Contributed to the site’s visual identity by assisting with logo design updates, brand assets, and creative content for digital platforms.
SELECT PROJECTS & HIGHLIGHTS
• Complex Sneakers Instagram Launch — Helped build the platform’s visual identity and community voice alongside Nick Engvall and Brandon Elder.
• Nike Adapt BB Global Launch — Covered Nike’s self-lacing basketball shoe debut with Jayson Tatum and Nike’s design team.
• Jeff Staple x Nike SB Private Event — Produced storytelling recognized by Nice Kicks founder Matt Halfhill as “the best in sneaker media.”
• adidas 747 Warehouse St. Festival — Captured behind-the-scenes content featuring Marc Dolce, Nick DePaula, and Denis Dekovic.
• Big Sean x PUMA Launch — Interviewed Big Sean and produced visuals highlighting the fusion of music, design, and sneaker culture.
(Full project archive available in “MY WORK” section.)
ENDORSEMENTS
• Clyde Edwards, Director of Marketing, Brand Energy & Partnerships, PUMA — “Jeffrey’s talent as a storyteller and his ability to engage community is an asset to any organization.”
• Jacques Slade, CEO, Fellows Avenue Productions and YouTuber @kustoo — “Jeffrey pushes himself and those around him to be better. His work is thoughtful, beautiful, and versatile.”
• Nick Engvall, Former Associate Editor - Sneaker Channel Manager at Complex Media — “His passion, depth of knowledge, and photography skills are unmatched.”
• Brandon Edler, Director of Brand, JD Finish Line — “He exceeds expectations and delivers thoughtful, impactful work that elevates every team.”
(Full endorsements archive available in “ENDORSEMENTS” section.)
QUALIFICATIONS RELEVANT TO BRAND & MEDIA ROLES
Proven expertise in social storytelling, sneaker culture, and creative content development.
Trusted collaborator with global brand teams, athletes, and creators.
Strong record of managing cross-platform storytelling and audience growth.
Recognized by industry leaders for professionalism, creativity, and cultural insight.
ADDITIONAL INFORMATION
Remote-based creative professional in the Los Angeles area.
Specialties: Sneaker Journalism, Community Engagement, Visual Storytelling, and Photography.
Open to creative, media, and cultural storytelling opportunities.