ABOUT

I’m Jeffrey J. Dobbs — a writer, photographer, and social media storyteller with over a decade of experience shaping voice and community across sneaker and lifestyle media. My work has lived at the intersection of sport, design, and storytelling, helping brands and audiences connect through authentic, visually driven narratives. Over the years, I’ve helped launch and grow platforms like Complex Sneakers and Nice Kicks, collaborating with teams at Nike, adidas, PUMA, and New Balance to create content that feels human and honest.

What drives me most is the story behind the moment: the creativity, energy, and emotion that turn something simple into something meaningful. Whether I’m photographing a new sneaker release, writing copy that defines a campaign, or developing a brand’s social voice, I focus on connection first. I’ve always believed that storytelling should move the needle and move people, and that the best creative work happens when purpose and personality meet.

Photography is my constant. It’s the one thing that keeps me present — whether I’m traveling, at a ballpark, or walking along the coast. The same curiosity that led me into sneakers as a kid still drives me today: documenting life and people as it happens. That’s what keeps my work grounded and inspired.

My story is still being written, one frame and one chapter at a time, and I’m grateful for every opportunity to create work that feels honest, thoughtful, and true to who I am and where I come from.