NIKE KOBE 1 PROTRO GEO-FENCED DROP

An exclusive Kobe 1 Protro release at Staples Center.

Nike executed a surprise geo-fenced launch of the Kobe 1 Protro “Final Seconds” at Staples Center, giving Los Angeles fans a rare chance to purchase pairs directly through the SNKRS app. Anyone inside the designated radius could secure access on their phone and then head to the arena, where Nike staff escorted them onto the actual Lakers court to complete their purchase. The experience included a private moment on the hardwood alongside all five of Kobe Bryant’s championship trophies, turning a product drop into a personal connection point to Kobe’s legacy.

I was the only media member invited to cover the activation, reporting on behalf of Nice Kicks. I documented the entire Nike-led experience in real time — from the SNKRS access notifications to fans stepping onto center court — capturing photos, video, and live updates that showcased the energy, exclusivity, and storytelling behind the release. My coverage highlighted how Nike blended technology, location, and emotion to create one of the most memorable Kobe-related launches to date.